Daily Billboard is currently loving the new Vitamin Water ad campaign that has been lining the streets of L.A. these past few months.
The mono lifestyle creatives on white with a burst of vibrant colour for each variant, plus some special extensions to capture your attention even more, really do stand out against the California sky.
Of course, it helps when you tease a bit of nudity like with this naked male cyclist and the near topless female surfer for the xxx drink.
Playing cool instruments, dancing with abandon, engaging in sports, all help convey the energy and youthfulness of the water brand.
The cyclist was first snapped on March 27 along La Brea Avenue, whilst the surfer was spotted on May 5 along La Cienega Boulevard, the 'revive' creative seen along Melrose Avenue on May 23 and the guitarist version also photographed along La Brea Avenue on June 12, 2012.
Meanwhile, for a different take on the brand's advertising, check out this older, more overtly colourful campaign from August 2010. Snapped at two locations along Sunset Boulevard, the Vitamin Water bottle was clearly the hero.
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